Start at the End: Thinking Commercial during Discovery and Development
As early as discovery and throughout development, entrepreneurs and startups would do well to keep their end-goal in mind. What is the exact target population, indication and formulation of your product? Which benefits, risks and tolerability concerns are acceptable? What are unique selling points compared to competitors? And who is going to pay?
Johnson & Johnson Innovation invites you to join this webinar to gain insights on the importance of how health products could potentially add value in the future marketplace, discuss commercial considerations in discovery and early development, and to guide you in considering the needs of patients, partners, prescribers and payers in the development of your healthcare innovation.
Innovators are invited to join. Please register through: https://thinkingcommercial.splashthat.com/Partner