The event How to expand to the US took place on November 14 on the occasion of MEDICA in Düsseldorf. The participants were eager to learn about the important aspects of the market entry presented by the U.S. Embassy Berlin, the law firm Wilson Sonsini headquartered in Palo Alto and the Italian company Echolight.

Christin Mechler from the Embassy informed about the US Healthcare and MedTech market, presenting impressive numbers. The culture of innovation, with its deep roots in collaboration and knowledge sharing, is a catalyst for opportunities from which entrepreneurs can benefit. The info-tools provided by the Embassy assist in accessing the market. One example is the tool clustermapping which helps to identify the right region, industry-cluster and subcluster.

Daniel Kahn from Wilson Sonsini highlighted the requirements to enter the promising but highly competitive US market with its complicated regulatory environment. Wilson Sonsini offers with its consulting group for life science companies support in all questions of business law and support in the legally obsessed US market.

Last but not least, Sergio Casciaro, the CEO of Echolight, spoke about the experience of entering the US market from the perspective of an Italian MedTech company. Many practical advices and pitfalls were discussed and the participants of the event listened attentively, took many notes and had many questions at the end.

Image source: BIO.NRW